Choosing the Right Real Estate Agent: Tips to Ensure Your Home Sale Success

Dated: January 4 2024

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Selling your home is a significant endeavor, and selecting the right real estate agent can make all the difference. Real estate transactions can be complex, and with one of your most substantial assets on the line, finding the ideal agent is crucial. Not all agents are equal, as their level of involvement, education, local knowledge, and access to real estate listings can vary widely. In this blog post, we'll provide you with essential tips on how to choose the right real estate agent for your needs.

Understanding the Terminology: REALTOR® vs. Real Estate Agent

Before diving into your search for a real estate agent, it's important to clarify the terminology. While many people use "REALTOR®" and "real estate agent" interchangeably, they aren't synonymous. A real estate agent is an individual with a state-issued real estate license, which often has minimal requirements. On the other hand, a REALTOR® is a real estate agent who has earned additional certification from the National Association of REALTORS® and adheres to a strict code of ethics.

Focus on the Agent, Not Just the Agency

While there are various types of real estate agencies, such as small ones, large franchises, and independent agencies, don't get overly fixated on the differences between them. Instead, prioritize evaluating the individual agent's commitment, energy, and local knowledge. A strong reputation typically indicates excellent service and professionalism, so consider the agency's track record.

Conduct Thorough Research

Finding the right agency requires some legwork. Start by exploring the real estate market in your property's location and identify REALTORS® and brokers who are actively engaged in that area. A proactive agent who knows the local market well is a valuable asset.

Work with a REALTOR®

When you're searching for a property, focus on finding a REALTOR® rather than individual homes or properties. Your chosen REALTOR® can guide you through the entire process, offering insights into available properties beyond what's listed in the newspaper or online. Building a long-term relationship with your REALTOR® is often more important than any specific property.

Prioritize Experience and Commitment

Experience matters in the real estate industry. High turnover rates mean that many untested agents come and go, so inquire about the number of years a REALTOR® or broker has been practicing. If they have less than two years of experience, scrutinize their qualifications closely and understand why you should choose them over a more seasoned agent.

Commitment is another critical factor. Some real estate agents work part-time, which may limit the time and effort they can dedicate to your needs. Ask about their office hours and how actively they are involved in the industry.

Interview Prospective Agents

We recommend sitting down with at least three prospective REALTORS® to gauge their suitability for your needs. During these interviews, assess their knowledge of your neighborhood, communication frequency, and personality fit. Your working relationship with your real estate agent should be harmonious for a successful partnership.

Seek Referrals

Ask friends and acquaintances for referrals to real estate agents they've had positive experiences with. Personal recommendations can be invaluable in your search.

Consider a Team of Agents

In today's real estate market, working with a team of agents often provides more comprehensive support. Teams can offer a broader range of expertise and resources, giving you more value for your investment.

Online Presence and Marketing

In the digital age, a robust online presence is crucial for selling real estate. Ensure that your agent possesses the necessary skills and tools to effectively market your property on the internet. Key elements to look for include:

Virtual Tours

High-quality, user-friendly website

Extensive online property listings

Collaborations with other websites to drive traffic

Listings on, a leading real estate website

Efficient lead response system

High-quality property photos

Immediate online listing availability

Professional email address

Flexible Scheduling

Choose a real estate agent who can accommodate your schedule. If you're only available to view homes on evenings and weekends, select an agent who is willing to work during those times.

Ask About Their Sales Strategy

Don't hesitate to ask prospective real estate agents about their strategy for selling your home. A proactive approach, including online marketing, newspaper advertising, open houses, feedback provision, radio advertising, professional promotional materials, personalized marketing materials, and direct mail campaigns, can make a significant difference. Request references and assess their track record.

Remember, a more proactive real estate agent is likely to yield better results.

Selecting the right real estate agent is a critical step in your home-selling journey. Do your research, interview prospective agents, and prioritize experience, commitment, and online marketing capabilities. By following these tips, you'll be well-prepared to choose an agent who can help you successfully navigate the complexities of the real estate market and maximize your property's value.

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Kelli Reeves

Kelli Reeves is a highly accomplished and dynamic Director of Operations at Berkshire Hathaway HomeServices Southern Realty, bringing a rich multi-brand background and a vast array of experiences to h....

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